There is a rubber band powered promotional product known in the UK as an auto extender and it is most often used as an everyday promotional mailer where the message is growth or speed. But what about its potential as a seasonal mailer – or even a fun Christmas greetings card
Each year companies spend a great deal of time and effort trying to come up with an idea for a company card. Invariably, other projects take priority and the choice of a top notch company greeting is left as a last minute decision and the opportunity to create a lasting impression is lost. If you are reading this as a brand new article you might well be thinking that I’ve gone mad as it’s still only August and I’m already talking about Christmas. Well that’s because I know that things are left to the last minute every single year. It’s almost as if Christmas takes the corporate marketing world by surprise – as if it were a floating date. What I am trying to say here is that if you don’t chose your company greeting or Christmas card with care and thought then your last minute afterthought of a 4-page A5 card will be money and opportunity wasted. The card will be hung up on a line of ribbon on your customer’s office wall with scores of others who have done exactly the same thing and got hung up with the smalls!
I urge you to start thinking right now and here’s one neat idea to get the grey matter working. In a word, it’s – “crackers”.
As a symbol of Christmas the humble Christmas cracker is quite possibly the most physical and noisy! It is a highly interactive product and contains the promise of a small gift, a party hat and a party joke. If you want to create a similar festive feeling to the Christmas cracker with your Christmas promotion then the auto extender might just fit the bill.
The auto extender is the ideal product to take on the guise of a Christmas cracker. The product is delivered compressed in a custom-designed envelope. When the extender is taken out of the envelope the sides shoot out with a whoosh and a crack giving your Christmas promotion the impact that you are looking for and making sure that your customer remembers you. The auto extender is also a very interactive product and it will be passed around your customer’s office for everyone to have a play with, making it a very effective marketing product for Christmas promotions. Comparison of auto extenders to Christmas crackers is very apt and one that hasn’t gone unnoticed by advertisers for Christmas ad campaigns.
By Paul Whitney
